Your Donors Are Already Being Targeted by AI

Your Donors Are Already Being Targeted by AI.
The Only Question Is Whether You’ll Use It Responsibly
or Not at All.
TUESDAY, AUGUST 18, 2026
WEBINAR
NOON

AI has already arrived in fundraising; in the tools your vendors are quietly embedding, in the platforms targeting your donors, in the workflows your staff are experimenting with whether leadership has weighed in or not. The real risk for nonprofit leaders isn’t adopting AI. It’s adopting it without a framework for consent, transparency, and human judgment or freezing until a moment of panic forces a reckless choice.

In this session, fundraising executive Tara Quarrie names the uncomfortable truths most leaders avoid and offers a practitioner’s roadmap for using AI in a way that deepens, rather than erodes, the donor relationships at the heart of your mission. Drawing on the TRUST Framework, the only AI ethics methodology built by a fundraiser rather than a tech vendor, you’ll leave knowing exactly which questions to ask before your organization touches another AI tool.

REGISTRATION

Member: $35.00
Future Member: $45.00

PRESENTER

Tara Quarrie is President & CEO of Quarrie Development Group; an AI implementation and advisory firm built exclusively for the nonprofit sector. With a career spanning major fundraising operations — including campaigns securing multiple seven- and eight-figure gifts – she brings a practitioner’s eye to a conversation usually dominated by technologists. Tara created the TRUST Framework, the only AI ethics methodology in the sector authored by a fundraiser, to help mission-driven organizations adopt AI in a way that strengthens donor trust rather than eroding it. She is Google AI certified.