Wednesday, November 8, 2023
3-4 PM PST | via Zoom | CFRE Credit Pending
Digital Marketing for the Fundraiser
Marketing and communications are an ever-evolving landscape making it challenging to keep up with the latest trends and effective means of reaching your audience. In this session, you will garner deep insights into philanthropic audiences, how to tailor your messaging so it resonates with them, how to harness the latest tools such as generative AI to speed up your workflows for marketing as well as grant writing, and glimpse into the future of web3 virtual worlds to see how you can leverage this powerful technology for major gift fundraising.
Fractional Chief Marketing Officer
Melissa Thrasher is a Fractional Chief Marketing Officer providing clients in the health, wellness, philanthropic and thought leadership spaces elevate their brands, connect with their audience and make an impact. Her career trajectory is distinctive, having begun her professional journey in television as a writer and director, transitioning into advertising and then moving into corporate. Before moving into consulting, she served as Executive Director of Marketing and Communications at Saint John’s Health Center Foundation.