Educational Event

Date and Time

March 26, 2024
11:00AM – 12:30PM PDT

Via Zoom
$25 – Members
$35 – Non-Members

Predictive AI vs Generative AI:
Understanding the Balance of the Two-Sided AI Coin

The presentation aims to elucidate the distinct roles and benefits of predictive and generative AI within the context of fundraising and philanthropy. It provides an overview of artificial intelligence, including definitions, applications, and ethical considerations, before diving deep into the specifics of predictive and generative AI. The objectives are to:

  1. Clarify the concepts of predictive and generative AI, outlining their functions, applications, and impacts on fundraising efforts.
  2. Examine the balance between utilizing predictive AI for forecasting donor behaviors and generative AI for creating innovative engagement strategies.
  3. Highlight the synergy between the two AI types for enhancing personalized outreach and donor engagement in nonprofit fundraising.
  4. Discuss responsible AI use, emphasizing the importance of transparency, fairness, and privacy in AI applications.
  5. Provide actionable insights for nonprofits to effectively integrate predictive and generative AI into their fundraising strategies, ensuring a more targeted, personalized approach to donor relations and stewardship.

This presentation is designed to equip nonprofit professionals with the knowledge and tools to leverage AI technologies responsibly and effectively, enhancing their fundraising efforts and fostering a more charitable future.


Scott Rosenkrans, MS
Associate Vice President of DonorSearch AI

As a highly accomplished fundraising AI strategist, Scott brings a wealth of expertise in leveraging Artificial Intelligence and big data to drive impactful insights for nonprofits. Scott serves as Associate Vice President of DonorSearch AI, where he oversees the data science team tasked with deploying custom ML models for nonprofits large and small. With a successful track record of leading data science teams, he has played a pivotal role in helping organizations harness the power of AI for actionable results.

Throughout his career, Scott has demonstrated analytical prowess and forward-thinking strategies, advising both nonprofits and for-profit entities on establishing and implementing data-driven projects. His innovative approach and dedication to finding creative solutions have consistently overcome the everyday challenges faced by organizations, optimizing operations and driving meaningful outcomes through comprehensive AI-driven strategies.

In addition to his expertise, Scott is highly skilled in effectively communicating technical concepts to audiences with varying levels of technical understanding. This ability has allowed him to foster strong connections between technical and non-technical stakeholders, bridging the gap and ensuring successful project implementation.

Scott’s commitment to ethical practices and making a difference through AI has earned him recognition, including being honored by Fast Company through their prestigious World Changing Ideas awards. With a unique blend of academic knowledge, holding a Master’s Degree in Psychology from Loyola University, and extensive practical experience as a founding member of Fundraising.AI, Scott brings valuable expertise to the nonprofit sector in harnessing the potential of AI and big data.

Continuing Education

Full participation in Predictive AI vs Generative AI is applicable for 1.5 points in Category 1.B -Education for the CFRE International application for initial certification and/or recertification.